Hello, inventors! Nathan here! I handle the Sales and Marketing for Source Direct.
When your invention has been manufactured and it comes time to sell, a photo of your product will only go so far in the eyes of a buyer. What does your product do? What does it look like while it’s performing it’s primary function. Does it look good? If a picture is worth a thousand words, a video is worth a billion!
I am huge about videos. I encourage all of our clients to get a professionally produced video as soon as their product is ready so they can utilize it in sales pitches. When your product is one of 1,000 on the desk of a buyer, a video may set you apart from the other applicants.
Here’s a few examples of some videos that we love, and that our inventors have created.
Gotta Potty
This video was created for the Gotta Potty Dog Training System, and it happens to be my favorite. It clearly shows what the product does, and features instruction from the actual inventor himself! We have been able to sell a lot of product by showing this video.
Shape and Bake
I enjoy this video because it shows the whimsy of this awesome product, the Shape and Bake. In it’s very infomercial style, it captures the primary function of the product and shows the multiple uses and designs that anyone can make.
Club Clean Floor Protector
Product demonstration videos and “tests” of durability are incredibly important to buyers. For a product such as this floor protector, it’s vital to show exactly what it does and in a clear and concise way.
Final Thoughts
As an inventor, you owe it to yourself and your product to get a high quality video created. One of the biggest reasons why people don’t follow through with a video – they think it’s more expensive than it actually is! Contact us today at 888-373-3876 x.213 and ask about videos – mention this blog and you’ll get our preferred inventor rate. A video could make ALL the difference when it comes to pitching your product to buyers and big box retailers.
