Source Direct Presents – 6 Keys to Invention Success
We’ve put together a list of the 6 Keys to Invention Success – use these when looking for a company to help you realize your inventing dreams and goals.
#1 – Do your research and look for obvious red flags! We often hear inventors complain about being taken advantage of by invention companies claiming to have all the answers. A company that gives you a price for your project without seeing the product first-hand is probably not the direction you should go. Inventions are intricate, and no two are alike. Don’t settle for a one size fits all program unless you are looking for cookie cutter results. An honest company will want to evaluate your product to determine the right next steps for you.
#2 –Spend Wisely and Read the Contract. We all only have so many financial resources to achieve our product development and commercialization goals. If you partner with a company, make sure they are money well spent. If a company sends you a quote for services, make sure you get clarification on exactly what you’ll be receiving. The biggest mistake you can make is spending your allocated capital incorrectly on services that don’t get you where you want to be.
#3 – Be Open to Suggestion. Inventors often fall in love with their invention. And it’s understandable. However, there may be suggestions given to you to help enhance/improve/modify your product so it will have a better chance in the marketplace. Experts have years of experience in manufacturing, consumer buying habits, retail requirements, etc. that they may suggest you apply to your product to increase its commercial viability. Keep an open mind.
#4 – Try to Get It All Done Together. Spreading your project across to many different companies can be hazardous to coordinate. Letting ONE COMPANY handle the project eliminates finger pointing. We are responsible from start to finish.
#5 – Keep Marketing In Mind. When your product has completed manufacturing and is “on the ground” ready to go to the consumer, do you have the proper sell sheets, proper pricing, shipping logistics, social media campaigns, or website design? Remember, you only have a few seconds to make a first impression; you’ll want your marketing materials to be persuasive and engaging, while highlighting the benefits of your amazing product. Utilizing every open source of digital and direct-to-consumer marketing will help promote your product to the appropriate audience.
#6 – Has The Manufacturer Been There Before? Make sure the company you choose walks the walk and talks the talk. Find out how many products of their own they have taken from a design to a finished product and actually sold them through. Ask them the last time they were on a factory floor. You need a manufacturer working for you who knows how to handle every step of the process – make sure you’re paying an expert, not someone who will be soliciting help from someone else.
