Typically, the final goal for an inventor is to get their product on the store shelves. But….how? There are many things to keep in mind, but we’ve cut to the chase and listed a few of the most important factors:
- Presentation is everything! If you are going to be pitching your product to a big box retailer, or even a small company, your product presentation must be pristine!
- A video demonstration. Tons of products are submitted on a daily basis to the big box stores. Yours will stand out if you have a high quality video that shows every function of your product, as the consumer would use it.
- A realistic price point. You need to understand the market value for your product. Large retailers may not take on your item if the price point is drastically different than products in the same categorization.
- Persistence! These large companies may receive hundreds of product submissions every year! It’s up to you be as persistent as possible – you know what they say, “The squeaky wheel gets the grease!”
- Is my product ready? This is a very common mistake. Do not send your product for store evaluation until it’s ready. If you don’t have a warehouse with product ready to go, you may set yourself up for failure if a large retailer wants to put in an order for more than you can handle. Know what your capabilities are – work with your manufacturer to come up with a plan.
It’s very difficult to get a product to take off, initially – but never fear! With persistence, presentation, realism, and goals, this process will be way easier. Planning is the most important thing you’ll ever do as an inventor.
